Services
The goal is to create comms that don’t simply mimic the market, but deliver clear, relevant differentiation in cluttered categories.
When considering your brand and marketing requirements, the first step is to consider where you are in the developmental journey.
This lays the critical foundations for any business or organisation to make marketing decisions with clarity and confidence. What is your functional and cultural north star? What are you in business to achieve and how do you seek to do it? What are your key measures success? Where should your team’s energy be spent and where should it not?
If you already know the answers to these questions, congratulations. Bear in mind, however, that regular reviews and resets are important to remain relevant to shifting audience beliefs and behaviours and new trends and technologies that might affect how people expect to access your products and services.
My positioning services include:
Brand discovery - identifying your organisational values, goals and strengths
Brand positioning - defining your point of authentic, audience relevant differentiation
These two phases culminate in clear statement of organisational intent:
WHAT you do, WHO you do it for, HOW you do it and WHY you do it.
This is the conceptual stage, where your external value proposition is defined. How do we sum up your core offering in a clear, coherent statement that can sit alongside your logo, guide your team and engage your audience.
Tone of voice and personality are also crafted during this phase.
Once defined, this empowers us to develop concepts that bring your brand to life with absolute clarity and authenticity.
The conversion funnel maps out the specific roles of different communications and channels, to build awareness, consideration, action, and advocacy.
This is often a combination of emotive story-telling and practical utility, to speak to the both head and heart of your audience.
Once concepts are locked in, it’s time to create the required assets. Visual identity is the first focus, extending from logo to colour palette, tone of voice, fonts, photography and illustrative style.
Campaign assets are based on the channels that are most relevant to your audience and can extend from awareness advertising to online engagement and events theming. Whatever it takes to rise above the clutter and confusion of your category, to establish you as a high-value market leader, rather than low-cost copy.
Production services include:
Copywriting
Design
Campaign creation
Videography
Photography
Website development
Cost-effective input, valuable outcomes
My agile operating model means I can provide significant cost savings over the creative agencies I’ve represented. Please contact me to discuss your goals, scope and budget.